Running Farther Than I Planned
Years ago, some former CMT colleagues invited me to go to Disney World and run in my first half marathon. It was also my last half marathon…
Why Clever Messaging Sometimes Creates Friction: The Southwest Drink Ticket Mix-Up
A simple Southwest Airlines mailer became a case study in branding, expectation design, and why clear messaging matters more than clever copy.
The Personal Side of Professional Marketing
Strategy is important… and so is hugging my daughter before the day starts.
3 Ways to Get Cited by AI
There are three signals that determine whether AI will cite your brand. The problem is you’re only strong in one or two!