Know Yourself, Know Your Money, best-selling book by Rachel Cruze

Results: The book made the Wall Street Journal Best Seller list, and promotional content ranked on page one of Google for approximately 500 keywords.

• Contributed to the core content development during the pre-writing phase

• Researched personal finance, personality traits, and psychology, and developed extensive briefing notes to inform the manuscript

• Built content silos around key themes from the book and executed an SEO-driven marketing strategy ahead of launch to establish organic authority in the space

Weekly Meal Planner and Grocery Savings Guide, lead magnet and campaign created for The Rachel Cruze Show

Results: Currently ranking for 550+ keywords on page 1. Over 24k sessions to the landing page and nearly 13k email addresses were collected in the first month.

• Because saving money on groceries was a clear pain point for Rachel’s audience, I developed this lead magnet as a practical, high-interest entry point

• Led campaign strategy and execution, including keyword research, brand voice alignment, customer journey positioning, and ongoing performance analysis

• Wrote the landing page copy and edited the guide content

• Users accessed the guide after email submission and spent an average of 3:52 on each page

The Best Retirement Party Games, written for Beacon Capital Management

Results: Currently ranks on page one for 20 keywords and drives more non-branded organic traffic than any other page on the site.

• I owned all aspects of creating this article, including keyword research, writing, creating graphics, publishing, and continual monitoring of results

• After seeing success with this written content, we created an episode of our YouTube show, Retirement Talk, to embed within the article

• Since adding the video, organic keywords have doubled; Beacon continues to see this piece perform in bringing people into their top-of-funnel

• This article is one of many page-one ranking wins that contributed to a broader strategy which, in its first year, drove:

  • 5x growth in organic traffic

  • 3x growth in page-one keyword rankings

  • 60% growth in domain authority

Aldi vs. Walmart: Which Is Cheaper? written for Rachel Cruze

Results: Currently ranking for 1,500 total keywords.

• Audience research revealed strong affinity for Aldi, which I used to inform keyword strategy

• Led the article from concept to publication, including keyword research, writing, original photography, publishing, and ongoing results monitoring

• I later repurposed this content into an episode of The Rachel Cruze Show, extending its value across channels

Retirement Talk, YouTube series for Beacon Capital Management

Results: 1k+ subscribers and 58k views within first year.

• Across more than 75 episodes, I led content strategy, developed talking points, and produced each shoot

• I also wrote integrated calls to action tailored to each episode

• Each video was distributed across multiple channels, including email, social, and embedded article placements on BeaconCM.com

Nashville Family Photos content strategy

Results: Achieved page-one rankings for nearly every variation of “Nashville family photographer,” often in the top spot, and earned 30+ SERP features.

• As the owner, I developed and executed an SEO strategy focused on high-intent local search queries

• Maintained a perfect 5-star rating on Google Business Profile

• Provided all photography, copy, and publishing for the site